Grassroots is the foundation of the sport at the local level, where players, coaches, and teams are typically not affiliated with professional or elite organisations. It forms the base of the football pyramid and plays a crucial role in fostering a love for the game, skill development, and community engagement. Unified Players has initiated a GoFundMe campaign with the intention of raising funds to support a grassroots football team's efforts towards change and growth. The campaign seeks to collect financial contributions from supporters, both within and outside the football community, to provide much-needed resources and opportunities for grassroots football.